● Welcome & Program Overview: TRILE's vision, mission, and TEA program details.

● Entrepreneurial Mindset: Exploring personal motivations and opportunities for business
creation.

● Case Study Simulation: Analyze a successful African startup's journey.

● The Business Model Canvas (BMC): Understanding the core components of a successful
business model.

● Building Your Business Model: Participants begin applying the BMC to their business
ideas.

● Customer Discovery Simulation: Role-playing customer interactions to validate value
propositions.

● Marketing Fundamentals: Understanding your target market, segmentation, and
positioning.

● Developing a Marketing Plan: Crafting a plan to reach your target audience effectively.

● Sales Strategies & Techniques: Learning how to close deals and generate revenue.

● Case Study Analysis: Deconstructing the marketing and sales strategies of a successful
African business

● Financial Accounting Basics: Understanding key financial concepts and statements.

● Business Budgeting & Forecasting: Creating financial projections for your business.

● Understanding Funding Options: Exploring various funding options for startups
(bootstrapping, grants, loans, etc.)

● Pitching for Investment Simulation: Developing and practicing an elevator pitch to secure
funding.

● The Importance of Sustainability: Integrating environmental and social responsibility into
your business practices.

● Sustainability Practices for Your Business: Identifying ways to create a positive impact.

● Case Study Analysis: Examining how successful businesses integrate sustainability (e.g.,
Unilever's Sustainable Living Plan).

● Expert Lectures: Seasoned entrepreneurs share their experiences and insights.

● Individualized Coaching & Mentorship Sessions: Participants receive personalized
feedback and guidance on their business models.

●Business Model Canvas Refinement: Based on feedback and insights, participants refine their BMCs.

● The Art of Pitching: Mastering storytelling techniques for impactful presentations.

● Presentation Design & Delivery: Crafting a compelling pitch deck and delivering it
effectively.

● Pitch Practice & Feedback Sessions: Participants refine their pitches and receive
constructive feedback.

●  Final Pitch Presentations: Participants deliver their final pitches to a panel of investors,
mentors, and industry experts.

● Q&A Session & Feedback: The panel provides feedback on each pitch.

● Graduation Ceremony: Celebration of program completion and awarding of certificates.

● Alumni Induction: Welcome new graduates into the TRILE alumni network.